There are approximately 1.58 billion active websites online today. There are also 4.45 billion internet users worldwide. Without an eye-catching, stunning website, you could fail to reach these customers.
In fact, only 64% of small businesses have a website. How are you reaching online customers?
In light of COVID-19 quarantines, it’s more important now than ever to have a business website. Consider working with an agency that offers Website Design Brisbane businesses trust. With help from an experienced web design company, you’ll have a website that stands out from the rest.
On the fence? Here are 10 reasons you need to hire a web design company right away.
By discovering these benefits, you can make a smarter decision for your business. Read on to learn more!
1. Support Your Overall Marketing Strategy
Before you consider website design Brisbane services, take a look at your marketing strategy for the year. Do you plan on using search engine optimisation (SEO) or pay-per-click (PPC) advertising? If your website is slow and outdated, you could struggle to use these digital marketing strategies.
The best website design company can help you improve your website with your marketing strategy in mind.
For example, you can make changes to improve your search engine ranking. Google prioritises websites that are fast, secure, and mobile-optimised. If your website is old and slow, your ranking will drop.
An old, unappealing website could impact your PPC advertising, too. Google Ads looks at your landing page relevance to determine where your ads rank. It considers how people interact with your website, too.
If your website is slow, visitors could leave without clicking around. Your clickthrough rate will drop. Your dwell time, or how long people linger on your website, could fall, too.
Meanwhile, your bounce rate will rise. A higher bounce rate can have a negative impact on your SEO and PPC ranking.
Instead, you can use a website design service to improve your website. A more appealing website will encourage people to click and explore. You can add eye-catching buttons and engaging features, too.
Meanwhile, it’s important to keep your site up-to-date with fresh content. Regular content updates will keep readers informed. You can release new products or announce company news on your blog.
Otherwise, your website will grow stale. Consumers will stop visiting your website. You could struggle to accomplish your marketing goals as a result.
2. Appeal to Your Ideal Customers
About 38% of people will stop engaging with an unappealing website. Another 44% will leave if you don’t display contact information. About 70% of online shoppers abandon their carts due to poor design.
A web design company can help you appeal to your ideal customers. They’ll learn more about your target audience based on demographics. Then, you can create a website with your customers’ preferences in mind.
For example, if you’re targeting older customers, you might want to use larger fonts. If you’re targeting younger customers, you can use animations and eye-catching imagery.
Adjusting your web design with your target audience in mind will help you generate more interest. Consumers will remain on your site longer and learn more about your business.
Then, you can use your content to convert these visitors into leads and sales.
A generic website, on the other hand, will fail to meet the user’s expectations. They might leave without clicking around.
It’s important to choose the best website design company for your business. Look for someone with experience in your industry. They’ll have a better understanding of what your customers expect.
You can then reach higher standards with your design. Using a cookie-cutter builder, on the other hand, might not impress customers. They could turn toward your competitors instead.
Appealing to your target audience can also help you build brand awareness. Impressed customers will tell their friends and family members about your website. Their word-of-mouth can help you reach a broader target audience.
3. Keep Your Doors Open 24/7
Your website keeps running 24/7, even when your brick-and-mortar store’s doors are closed. By hiring a professional website design service, you can keep generating leads and sales, even after hours.
You can work with an experienced web design company to optimise your lead generation strategy. For example, you can encourage visitors to subscribe to your email newsletter. An eye-catching form can help you generate leads.
You can add a chat function to your website, too. Visitors can find answers to their questions, even when you’re busy.
A professional website design agency will help you maximise your opportunities. For example, they can help you Build An E-Commerce Store. They can also use an eye-catching form to help you draw in leads.
You can use your website to increase traffic to your store, too. Remember, 44% of visitors will leave if you don’t post contact information. You can add a map to your contact page to give visitors directions.
If your website is old, uninformative, and unappealing, customers will turn away.
4. Improve the User Experience
Do visitors struggle to use your website? Is the design old and unorganised? Maybe your site is slow or isn’t yet optimised for mobile devices.
Almost 90% Of Online Shoppers won’t return to a website after having a bad experience. Meanwhile, 70% of online businesses fail due to bad usability.
Consumers form about 75% of their judgement about your credibility based on your website’s aesthetics. If your website looks old and outdated, consumers will think you’re behind the times, too. They’ll turn to a business that’s more modernised instead.
You also need to consider mobile optimisation. About 53% of mobile visitors leave if a page takes longer than three seconds to load. Bad mobile optimisation annoys almost 50% of users.About 44% of shoppers will tell their friends about their bad online experience, too. You could lose future business as a result.
Instead, work with a Website Design Brisbane agency. They can improve your website with the user experience (UX) in mind. UX design could yield conversion rates of up to 400%.
You can improve the User Experience on your website by:
- Using minimalistic design
- Adding white space to give your content room to breathe
- Using easy-to-read fonts
- Displaying contrasting colours for your text and backgrounds
- Speeding up your load times
- Improving your navigation
- Making sure your site is mobile-optimised
- Using shorter sentences and paragraphs
- Using headings and subheadings
- Adding lists and bullet points
UX design trends will encourage people to stay on your site and click around. Your bounce rate will drop while your clickthrough rate and dwell time rises. Your search engine ranking will improve as a result.
Then, you can reach more customers and generate more leads!
5. Boost Brand Trust and Loyalty
How do people perceive your business when they visit your website? If your website looks bland and disappointing, consumers might see your brand the same way. They might struggle to trust your business as a result.
Work with the best website design company in Brisbane. They can design a stunning, impressive website with your brand goals in mind.
Do you want to appear professional and credible? Maybe you want to create a fun, playful brand. Either way, your website can help communicate who you are and what you do.It’s important to keep your brand consistent across all pages. Otherwise, inconsistency could confuse customers.
People might think they’re on a different company’s website altogether.
Brand consistency can help you generate awareness and recognition. You’ll need to keep certain elements consistent, including your:
- Logo
- Font styles
- Imagery and photography styles
- Colour palette
- Voice
- Tone
- Personality
An eye-catching, organised website can help improve your online reputation. You can show customers you’re a professional, credible resource in your industry. Brand trust and loyalty will grow as a result.
Building brand loyalty will help you retain long-time customers. Their repeat purchases will improve your ROI.
If your website is outdated and messy, however, they’ll look at your competitors instead.
6. Remain Competitive
Choose website design Brisbane companies already rely on. Take a look at their websites. How are they drawing in new customers?
If your website is bland, you could struggle to remain competitive. Instead, you need a website that helps you stand out from the crowd.
A professional web design company can help small businesses remain competitive with huge corporations. Remember, your website will help you communicate your brand. You can help people see you as an experienced expert in your industry.
Website design trends change every year. If you’re not keeping up, it’s likely your competitors are. They might have an easier time impressing customers as a result.
Instead, you can work with a website design agency to remain competitive. You can appear alongside big corporations and show consumers your value. You’ll have an easier time building brand trust, allowing you to generate more customers.
Your SEO strategy can help you remain competitive, too. Improving your website can boost your SEO ranking. Then, your website will appear ahead of the competition.
Consumers will visit your website first, allowing you to draw in more leads and sales!
7. Improve Your SEO Strategy
Over 50% of All Website Traffic starts from an organic search. Meanwhile, nearly 70% of online experiences begin on a search engine. Search Engine Optimisation (SEO) can help you rank higher on search engines like Google.
A higher ranking will help you reach more customers. You can:
- Generate brand awareness and recognition
- Attract more website traffic
- Build brand trust and loyalty
- Appear as a credible resource
- Establish yourself as a thought leader
- Boost leads and conversions
- Improve your ROI
Google’s bots crawl and index your website to determine where you should rank among competitors. For example, Google uses mobile-first indexing to determine rankings. If your website isn’t mobile-optimised, you could lose your lead.
Google also looks for websites that are fast and secure. You can check your website’s load times using Google’s PageSpeed Insights.
Different website elements can impact your SEO ranking as well. For example, Google looks for Core Web Vitals. Your image dimensions, Javascript, and web fonts can impact your:
Interactivity
Loading
Stability
Look for a web design company that understands SEO design trends. They’ll help you meet Google’s expectations. Then, you can improve your search engine ranking to reach more customers!
8. Avoid Unnecessary PPC Costs
PPC Advertising allows you to display ads on social media, Google, and other search engines. Each time someone clicks your ads, they’ll reach your website. You’ll pay for each click on an ad.
Once the consumer reaches your website, they can read your content and convert on the page.
Google ranks PPC ads based on Quality Scores. Your landing page is an important component of your Quality Score. If your website is unorganized, slow, or unappealing, your Quality Score could drop.
Your cost-per-acquisition will rise. You might find your PPC ad campaigns are less successful, leading to wasted ad spend.
Work with a web design company that can help you improve your landing pages. You’ll generate more leads and sales, improving your ROI.
9. Keep Up With Trends
Remember, web design trends change throughout the year. The best Website Design Company in Brisbane can help you remain up-to-date.
For example, you’ll need a mobile-optimised website to reach on the go customers. Make sure your website is secure, too. Otherwise, consumers might not trust you with their personal information.
Other trends include:
- Chatbots and assistants
- 3D and visualised data
- Dark mode
- Personalised pages
- Bold headlines
- Motion and animation
Working with an experienced web design company will ensure you never fall behind.
10. Leverage Their Experience and Expertise
How much experience do you have creating web pages? You could waste valuable time and money trying to make changes yourself. Instead, hire an experienced web design agency.
You can leverage their years of experience and expertise. With their help, you can ensure your website wows visitors. They’ll help you meet your goals without wasting time.
10. Website Design Brisbane: 10 Reasons You Need a Professional Web Design Agency
To recap, why do you need a web design company? With their help, you’ll have a website capable of accomplishing your goals. With website design Brisbane companies depend on, you’ll never fall behind.
Instead, you can get ahead of the curve this year!
With help from a professional agency, you can wow your customers and boost your search engine ranking. Then, you can generate more leads and grow your business.
Ready to get started? Contact us for assistance today!
