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Does Social MediaOverwhelm You?
If your customer base is made up of business owners (B2B), you may well find that the majority of these users are on LinkedIn, which is the place to be for business to business networking and interaction.
Whereas if your customers are consumers (B2C), you’ll want to be in front of them on a platform that they use regularly. This would likely be Facebook or Twitter.
What should you write?
The most important tip we can share with you is that people are using Social Media for their own interests. Whilst they may “follow” your business on a particular platform, they typically didn’t load it up on their computer or mobile device just to read your latest updates.
Repurpose Your Content
Whether you’ve written a blog post, newsletter, Social Media post, recorded a video, recorded a podcast, written an article for another publication or any other piece of content… it can be used again in another format!
What People Say About
Social Media Marketing
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