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Paid Advertising IsEverywhere!
Paid advertising is a huge business and has been for many years. In modern times we typically refer to this as PPC (Pay Per Click), as we pay each time a visitor clicks on our advert.
What should you be advertising?
- Which products or services do you offer right now that are selling well? This can be your best-selling offer or another that is popular right now.
- Are the products or services seasonal? If yes, are they in season right now?
- Is the product or service available? Can you handle more orders or customers straight away?
Know your audience
You know your customers, you work with them on a daily basis. You know what they like and dislike about your products and services.
When you start advertising online, you have the freedom to tap into a local, national or global audience. Each platform will allow you to define a specific set of characteristics and interests for your audience.
PPC Doesn’t Have To Be Overwhelming
If you can craft the right message and get it in front of the right people, at the right stage in the buying cycle… then you can profit from paid advertising.
Paid advertising is one of the best ways to advertise your business as it’s something that can deliver immediate results. You may have a slight wait for an advert to be approved by an advertiser such as Google or Facebook, but typically you’ll be live within 24 hours.
When you’re getting started you want to be focusing on the products or services that you know are already selling well in your business, as it’s much easier to sell more of these than it is to create a new offer.
What People Say About
Pay Per Click
“I'm extremely satisfied with PIXELBIRD's service and its huge list of advantages offered. I just simply email my list of website changes and the updates are done for me, plus I get a website re-design whenever I want!"
Darren Walsh
Founder, Business With Strategy
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