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What is the purpose ofSearch Engine Optimisation?
For your business, you need to understand what your audience is searching for so that you can target the content on your website for these particular keywords. This means getting into the mindset of a typical customer of your business and thinking about how they use the Internet.
Once you know your current rankings, you can then make a list of keywords that you can focus your efforts on, to achieve growth in the search engine results. If you try and make changes without knowing where you should focus your attention, you run the risk of wasting your precious time.
This is one of the key areas of SEO for your business and it’s something that you have full control over with your website. For keywords that are less competitive, it’s sometimes possible to achieve a ranking on the first page of Google from good quality on-page SEO alone.
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