Every great outcome starts with a solid game plan. In marketing, that means strategy comes first. Before diving into campaigns, we take a step back and develop a clear roadmap. This is where Pixelbird’s thorough marketing strategy and competitor analysis comes into play. We do our homework so that your marketing dollars are spent smartly and efficiently.

Think of it like preparing for a championship game. We study the field and the players: Who are your competitors and what are they up to? What are they doing well, and where are they dropping the ball? How is your target audience behaving – what do they really care about, what words are they using to search for services like yours, what messages resonate with them? We comb through all this data and insight during the strategy phase. (In fact, we’ve written about how crucial competitor analysis can be for your marketing strategy – it’s often a secret weapon that reveals opportunities to outshine others.)

By analysing your market and competitors, we identify the gaps we can help you fill. Maybe we discover that none of your competitors have a strong presence on LinkedIn, presenting a golden opportunity for you to become the go-to voice there. Or perhaps we find they’re all ignoring a particular segment of customers that you could swoop in and serve. This homework shapes our plan of attack. It’s marketing chess, and we’re planning several moves ahead so you can stay one step in front of the competition at all times.

During this phase, we also work closely with you to clarify your unique value proposition – what makes your business different and better. We’ll nail down the messaging that will cut through the noise and speak to your prospects’ deepest pains and desires. No generic fluff; we want crystal clear messaging that can be used consistently across your website, brochures, ads, social media – everywhere. When your potential customers encounter your brand, they should immediately understand how you can help them and why they should care.

The outcome of a strategy and planning phase with Pixelbird is focus and clarity. You’ll have a documented marketing game plan tailored to your business. It details which channels we’ll use to reach your audience, what content and messages we’ll put out there, and how all the pieces fit together to guide someone from first hearing about you to signing on as a client. With this roadmap in hand, there’s no more scattershot marketing. Everything has a purpose and fits into a bigger picture.

Most importantly, starting with strategy means you can be confident that the execution that follows isn’t just busy-work – it’s the right work. It’s built on research, data, and a deep understanding of your business. That’s the foundation for success. Once this foundation is set, we move into action, building out each component of your marketing system with that strategic vision in mind.